Resources & Insights

From the Mat to the Business.

Practical writing on what it actually takes to run a martial arts school well, from someone who's been doing it for 20 years.

Why Your Martial Arts School Runs You
Systems

Why Your Martial Arts School Runs You (And How to Flip That)

Most owners built their school around themselves. That made sense at the start. It doesn't scale. It doesn't have to stay that way.

Larry Kooyman · 8 min read Read →
What the AI Front Desk Actually Does
AI & Technology

What the AI Front Desk Actually Does at a Martial Arts School

Not a concept. Not a demo. A look at exactly what the AI Front Desk handles. Including what happened the night it went live.

Larry Kooyman · 7 min read Read →
The Five Pillars Every Martial Arts Business Needs
The Five Pillars

The Five Pillars Every Martial Arts Business Needs (And Most Are Missing at Least Two)

Identity. Leadership. Experience. Systems. Profit. Five pillars. In order. Most schools that struggle are missing two of them. Most don't know which ones.

Larry Kooyman · 10 min read Read →
How to Handle Upset Parents at Your Martial Arts School
Leadership

How to Handle Upset Parents at Your Martial Arts School (Without Being the Only One Who Can)

If you're the only person in your school who can calm an upset parent, that's a dependency, not a skill. Here's how to build a team that can hold it without you.

Larry Kooyman · 6 min read Read →
Why Martial Arts Schools Lose Students Every Summer
Retention

Why Martial Arts Schools Lose Students Every Summer (And What to Change Before September)

The summer slump happens to schools everywhere, every year. What separates the ones that absorb it from the ones that don't is what they do in the weeks before it arrives.

Larry Kooyman · 5 min read Read →
Why Martial Arts Schools Lose Leads They Already Paid For
Systems

Why Martial Arts School Owners Lose Leads They Already Paid For (And How to Fix It)

Most schools don't have a marketing problem. They have a follow-up problem. Here's what a working lead-to-enrollment system looks like.

Larry Kooyman · 5 min read Read →

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