AIMS installs the systems that turn a great martial arts school into a great business, then adds the AI that runs them.
Most martial arts schools run on memory, hustle, and hope.
That's not a business. That's a grind.
Larry Kooyman has been running martial arts schools since 2000. He opened Family First Martial Arts in Franklin, Tennessee in 2010. In 2015, he used the systems he built there to open a second location in Spring Hill — a carbon copy of the model that worked. He didn't build AIMS from a conference stage. He built it on the mat, in the lobby, and at the front desk, inside his own schools.
AIMS does not do it for you. It teaches you how to fish. The goal is a school owner who never depends on anyone — not a coach, not a consultant, not AIMS — to make their school run. We guide the choices, build the systems at the core level, layer the AI engine on top, and then step back while your school runs on its own.
Franklin opened in 2010. Spring Hill in 2015, built on the same systems.
AIMS stays until the system works. Not until the call is over.
The AI Front Desk answers calls and books appointments around the clock.
Five pillars. In order. Every school that struggles is missing at least two. Every school that thrives has all five working together.
Know who you are and who you serve. Your ideal client, your positioning, your messaging, and your tone of voice, so the right families walk through your door and the wrong ones self-select out.
Build the capacity so the owner stops being the bottleneck. A written founder role, a real org chart, a weekly operator rhythm, and a culture that holds the standard when you're not there. The test: can you take a full week off and the school still runs?
The pivot point of the whole framework. Every other pillar exists to serve the client experience, from the first call to the relationship that outlives the membership. Lead to legacy. Get this right and the school retains, refers, and grows.
Consistent execution without constant supervision. The eight core systems every school needs, documented with SOPs and owned by name, so it happens whether you're there or not. Systems first, then AI on top.
The truth-teller. When the first four pillars work, profit follows. And it's not just what you make, it's what you keep: your real expenses, your true margin, and how the business is structured all decide how much stays with you.
Every school starts at a different point. AIMS meets you there.
The five-pillar foundation, installed the AIMS way. Weekly live coaching, a step-by-step curriculum, and a community of school owners building alongside you, until the systems hold and your school runs on process instead of on you.
Everything in Fuel, plus the AI Front Desk Assistant that answers your phone in your school's voice, books the appointment, and never lets a call go missed. The same assistant is live on your website, turning visitors into booked trials while you teach.
This is where the school runs itself. You wake up to social content written, your inbox triaged, your numbers read, your staff supported, and your events promoted. The owner leads. The AI runs the day-to-day.
Family First Martial Arts Spring Hill has a staff member who never calls in sick, never misses a lead, and booked its first appointment at midnight on Day 1.
This is a real event. Not a mockup. This happened on the same night the system went live.
Larry didn't design AIMS in a consulting office. He built it inside Family First Martial Arts, two locations, real students, real problems. Every system was tested on a live school before it was ever offered to anyone else.
Most programs end when the call ends. AIMS doesn't leave until the system holds. Installation means we're in it with you, not handing you a PDF and wishing you luck.
The AI tools in AIMS were designed around the real workflows of a martial arts school, not retrofitted from generic software. They work with your front desk, your schedule, and your students.
This program exists so you can lead your school instead of running it. When the systems are in and the AI is working, you spend your time on the things only you can do, and the school handles the rest.
Every system in AIMS was built and tested inside Family First Martial Arts — two locations, real students, real problems — before it was offered to anyone else.
AIMS Engine — Active
First appointment booked at 12:04 AM — six minutes after the system went live. Owner was asleep.
The AI Front Desk answers every call, qualifies every lead, and books every trial — on the school's schedule, not the owner's.
Missed calls since the system launched. Every inbound lead gets a response, whether the staff is available or not.
"I built AIMS because I needed it. The system running at Spring Hill is the same system I install for clients — it's not a demo. It runs a real school every day."
AIMS is currently accepting a limited number of founding members. Client results are being documented. If you want to see what the system does inside your school, the Discovery Call is where we start.
Book a Discovery CallUse these tools to understand where your school stands before we ever talk. No sales pitch. Just useful.
If something's still unclear after reading, the Discovery Call is the right next step.
See All FAQ →AIMS (AI Martial Arts Systems) is a consulting and AI implementation program for martial arts school owners. It installs the five operational pillars inside your school, then layers AI on top so the school can run when you're not present. It's installation, not information.
Most programs hand you a playbook and call it done. AIMS stays until the system works inside your specific school. The difference is installation, not information. We don't leave when the call ends.
No. AIMS handles all technical implementation. Your job is to understand what the tools do and give us input on your school's voice and process. We build it, test it, and hand it to you running.
30 minutes. We go through all five pillars, tell you honestly where your gaps are, and recommend whether AIMS is the right fit. No obligation, no pitch. You'll leave with clarity on your school whether you move forward or not.
Yes, and that's exactly why AIMS installs the five pillars first. AI layered on a broken system just automates the mess. We fix the process, then we run AI on top of it. In that order, always.
The Discovery Call is 30 minutes. No obligation. We look at your school, identify where the gaps are, and tell you honestly whether AIMS is the right fit.